How Warner Brothers is Using Social Media to Support a Wide Variety of Use Cases
Like traditional research, social media analytics supports a wide variety of use cases, and can be used to meet many needs for the teams at Warner Brothers, including inspiration for product development (film and video content), consumer products, issues management, marketing optimization, and more.
Matt Kautz, Vice President, Global Insights and Marketing Operations, Warner Brothers Entertainment
How Warner Brothers Uses Social Media Listening to Address potential PR Talent Scandals
Christopher Chen, Director, Audience Insights, Warner Brothers Entertainment
Using Social Analytics to Propel Business Strategy for Brands
Aris Tagle, Group Director, Digital & Social Media Analytics, Team One
Experience NetBase, Social Analytics and Monitoring
NetBase enables the power of real-time insights into all customer conversations, trends, sentiment and market direction through the power of next generation artificial intelligence.
Speaker - Paige Leidig, Chief Marketing Officer, NetBase Quid
See Quid, Data Visualization in Action
Quid solution enables organizations to understand the story behind their customers, competitors, markets, and brand deriving intelligence from news articles, company information, patents and other sources.